Optimized for the Win: How Bespin Global Delivered Scalable, Cost-Effective Cloud Solutions to Power Caesars’ Growth
Caesar's Entertainment, a prominent gaming and hospitality provider, operates numerous properties across the United States. With the 2018 Supreme Court decision lifting the federal ban on commercial sports betting, Caesars launched the Caesars Sportsbook app in 2021, offering mobile sports betting to a rapidly expanding user base. As more states legalized online betting, the platform experienced a significant surge in demand, leading to a substantial increase in data volume and associated cloud service costs.
The Challenge
Initially, Caesar's utilized a leading cloud provider to manage and transform data from gaming and online transactions. However, the exponential growth in daily transactions made it challenging to scale efficiently, resulting in escalating cloud management and storage expenses. The company recognized the need to optimize cloud usage to manage the burgeoning data effectively and cost-efficiently, especially as the Sportsbook app expanded into additional states.
The Solution: Revolutionizing Data Warehouse Optimization
To address these challenges, Caesar's partnered with Bespin Global, a cloud management company renowned for its expertise in cloud optimization and data analytics. Bespin Global conducted a thorough analysis of Caesars' existing cloud infrastructure, focusing on cost-effectiveness and scalability. The team explored various strategies to reverse engineer daily data load processing and optimize the data warehouse workload.
After evaluating multiple approaches, Bespin Global recommended leveraging hybrid slots, allowing the Caesar's team greater control over batch processing and heavy data loads. This strategy enabled efficient management of large transaction volumes without compromising performance.
Achieving Over 60% Cost Reduction
Implementing Bespin Global's optimized data pipeline resulted in remarkable outcomes. The new system proved to be over 60% more cost-effective compared to the previous cloud solution, without any compromise in processing time. This significant cost reduction was achieved through strategic optimization of the data warehouse and efficient management of cloud resources.
Developing a Unified Data Analytics Platform
Beyond cost savings, Bespin Global assisted Caesar's in developing a unified data analytics platform. This platform enabled the integration of diverse data sources, providing comprehensive insights into user behavior and operational metrics. With enhanced data visibility, Caesar's could make informed decisions to improve user engagement and identify new revenue opportunities.
Future Success and Continuous Support
Following the successful implementation, Bespin Global, in collaboration with its training team, continues to support Caesar's as they fully migrate to the new solution. This ongoing partnership ensures that Caesars' technical team is well-equipped to manage and optimize the new platform effectively.
By revolutionizing data warehouse optimization, Bespin Global provided Caesar's Entertainment with a scalable and cost-effective solution, positioning the company for sustained growth in the dynamic online betting industry.